7 Steps to a Solid LinkedIn

You never know when life might surprise you. After taking an introductory public relations course simply to satisfy graduation requirements, I immediately fell in love with PR. This led me to Sonoma State’s student-run public relations firm, Primitivo. At Primitivo, I have been able to get real-world experience and set myself up for a successful job search.

Gaining experience is a great way to gear up for career searching, but a solid LinkedIn profile highlighting your professional endeavors and skills will make you stand out above the others and land you that job.

Here are seven tips and tricks to ensure your LinkedIn is the best it can be:

[if !supportLists]1. [endif]Professional Profile Picture: People’s eyes are immediately drawn to images and colors. And, your profile picture will be the first thing a recruiter sees when clicking through your profile. A sloppy, poorly composed, or unprofessional looking photo could deter recruiters from continuing to browse through your profile. A well-taken photo (does not have to be done professionally, just look professional) is likely to get you one step closer to nailing that interview. [if !supportLineBreakNewLine] [endif]

[if !supportLists]2. [endif]Catchy Headline: After you pass the profile picture test, recruiters will be drawn to your headline. An alluring statement that describes who you are and what you do in a few words will keep the recruiter interested and continuing to scroll. [if !supportLineBreakNewLine] [endif]

[if !supportLists]3. [endif]Captivating Summary: Your summary should show your personality beyond your accomplishments. Who are you? What makes you happy? Why do you live the life you live? The last thing you want is for recruiters to be bored viewing your profile, so throw in some (appropriate) humor and/or personality! [if !supportLineBreakNewLine] [endif]

[if !supportLists]4. [endif]Persuasive Experience: Keeping your descriptions short and to the point will allow a fast read, but the quality of your statements is vital. Each sentence should include what you did (action) and what the result or accomplishment was. Show how you contributed and improved things! [if !supportLineBreakNewLine] [endif]

[if !supportLists]5. [endif]Include Projects: This is a great way to showcase your skills and abilities without simply writing it out. An outstanding project could put you above other contestants and solidify the interview for that job you desperately want. [if !supportLineBreakNewLine] [endif]

[if !supportLists]6. [endif]Be active: One of the easiest ways to increase your search results is to engage with other people, companies, articles, and projects on your feed. In other words...connect, connect, connect. Not only will it help recruiters find you, it may increase your chance of finding a job opening or company that matches what you are looking for. [if !supportLineBreakNewLine] [endif]

[if !supportLists]7. [endif]Keep Updated!: Nothing shows laziness quite like an outdated profile. Your LinkedIn profile should be a constant update of what you are doing, whether that means a job change or minor tweaks to wording.

These seven tips should help position your profile as a top contender for recruiters and those seeking to fill jobs. Good luck!

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