Social to Scale
How to Build a Series Social Media Program
If you’re stuck in the position of creating and maintaining a social presence for your business but aren’t being given the resources or budget you need, you’re not alone.
Read our step-by-step guide on building a social media program the right way—with clear, step-by-step guides on how to:
Set goals, priorities, and budgets
Define roles and make a case for headcount
Get the rest of your company involved
Show value to your executives
Stay true to your brand and your own personal goals!