Social to Scale

How to Build a Series Social Media Program

If you’re stuck in the position of creating and maintaining a social presence for your business but aren’t being given the resources or budget you need, you’re not alone.

Read our step-by-step guide on building a social media program the right way—with clear, step-by-step guides on how to:

  • Set goals, priorities, and budgets

  • Define roles and make a case for headcount

  • Get the rest of your company involved

  • Show value to your executives

Stay true to your brand and your own personal goals!


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